{"id":2085,"date":"2013-10-14T22:33:06","date_gmt":"2013-10-14T22:33:06","guid":{"rendered":"http:\/\/josemariacastillejo.com\/?p=2085"},"modified":"2017-02-26T20:05:24","modified_gmt":"2017-02-26T18:05:24","slug":"bonos-zinkia-al-11","status":"publish","type":"post","link":"https:\/\/josemariacastillejo.com\/en\/blog\/2013\/10\/14\/bonos-zinkia-al-11\/","title":{"rendered":"To buy or not to buy Zinkia bonds at 11%?"},"content":{"rendered":"<p>To analyze whether or not it is interesting to buy Zinkia Bonds at 11%, let's do a series of exercises.<\/p>\n<p><a href=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Comprar-bonos.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2115\" src=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Comprar-bonos.png\" alt=\"Comprar bonos\" width=\"391\" height=\"300\" srcset=\"https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Comprar-bonos.png 391w, https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Comprar-bonos-300x230.png 300w, https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Comprar-bonos-65x50.png 65w\" sizes=\"(max-width: 391px) 100vw, 391px\" \/><\/a><\/p>\n<p>The world's leading search engine is <a title=\"Google\" href=\"http:\/\/es.wikipedia.org\/wiki\/Google\" target=\"_blank\">Google<\/a>.<\/p>\n<p>Google is the place where most digital searches are made by users.<\/p>\n<p>Attention to a couple of comparisons to see how it stands out <strong>Pocoyo<\/strong> as far as Google Trends searches are concerned...<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_2094\" aria-describedby=\"caption-attachment-2094\" style=\"width: 888px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Pocoyo-vs-Worldwide-celebrities.png\"><img decoding=\"async\" class=\"size-full wp-image-2094\" src=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Pocoyo-vs-Worldwide-celebrities.png\" alt=\"Pocoyo vs. Worldwide celebrities\" width=\"888\" height=\"440\" srcset=\"https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Pocoyo-vs-Worldwide-celebrities.png 888w, https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Pocoyo-vs-Worldwide-celebrities-300x148.png 300w\" sizes=\"(max-width: 888px) 100vw, 888px\" \/><\/a><figcaption id=\"caption-attachment-2094\" class=\"wp-caption-text\">Pocoyo vs. Worldwide celebrities<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><strong>Pocoyo<\/strong> is.... over the President <a title=\"Barack Obama\" href=\"http:\/\/en.wikipedia.org\/wiki\/Barack_Obama\" target=\"_blank\">Barack Obama<\/a>\u00a0today and on a regular basis! It is also above such famous characters as:\u00a0<a title=\"Superman\" href=\"http:\/\/en.wikipedia.org\/wiki\/Superman\" target=\"_blank\">Superman<\/a>, <a title=\"Thor\" href=\"http:\/\/en.wikipedia.org\/wiki\/Thor_(Marvel_Comics)\" target=\"_blank\">Thor<\/a>, <a title=\"Ironman\" href=\"http:\/\/en.wikipedia.org\/wiki\/Iron_Man\" target=\"_blank\">Ironman<\/a>, <a title=\"Hulk\" href=\"http:\/\/en.wikipedia.org\/wiki\/Hulk_(comics)\" target=\"_blank\">Hulk<\/a>... the <a title=\"Rolling Stones\" href=\"http:\/\/en.wikipedia.org\/wiki\/The_Rolling_Stones\" target=\"_blank\">Rolling Stones <\/a>and at the same level as <a title=\"The Beatles\" href=\"http:\/\/es.wikipedia.org\/wiki\/The_Beatles\" target=\"_blank\">The Beatles<\/a>!!!!<\/p>\n<p>This is the position of <strong>Pocoyo<\/strong> with the first search engine in the world.<\/p>\n<p>Now let's take a look at the second most used search engine in the world...\u00a0<a title=\"YouTube\" href=\"http:\/\/en.wikipedia.org\/wiki\/YouTube\" target=\"_blank\">YouTube<\/a>!!!.<\/p>\n<p>Surprised or not? Indeed, YouTube is the second most used search engine in the world.<\/p>\n<p>Attention to the position of <strong>Pocoyo<\/strong> on YouTube...<\/p>\n<p><a href=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Pocoyo-YouTube-Stats.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2103\" src=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Pocoyo-YouTube-Stats.png\" alt=\"Pocoyo YouTube Stats\" width=\"941\" height=\"407\" srcset=\"https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Pocoyo-YouTube-Stats.png 941w, https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Pocoyo-YouTube-Stats-300x129.png 300w\" sizes=\"(max-width: 941px) 100vw, 941px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Pocoyo<\/strong> is the <strong>NUMBER 50 mark in the WORLD for YouTube<\/strong> among all brands in terms of video content consumption.<\/p>\n<p><strong>With 2.1 Billion views it is currently the number 1 in the WORLD in preschool!!!.\u00a0<\/strong><\/p>\n<p>Some more details...<\/p>\n<p><a href=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Pocoyo-TV-en-YouTube.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2101\" src=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Pocoyo-TV-en-YouTube.png\" alt=\"Pocoyo TV en YouTube\" width=\"520\" height=\"168\" srcset=\"https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Pocoyo-TV-en-YouTube.png 520w, https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Pocoyo-TV-en-YouTube-300x96.png 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Will it be interesting or not to buy Zinkia Bonds at 11%?<\/p>\n<p>What has been said so far in this article is not enough. In addition, we have more than 8.5 million Apps downloaded in the world, with a forecast to reach 10 million in the coming months.<\/p>\n<p><a href=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Pocoyo-Apps.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2099\" src=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Pocoyo-Apps.png\" alt=\"Pocoyo Apps\" width=\"932\" height=\"499\" srcset=\"https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Pocoyo-Apps.png 932w, https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Pocoyo-Apps-300x160.png 300w\" sizes=\"(max-width: 932px) 100vw, 932px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>The application <a title=\"Pocoyize\" href=\"http:\/\/www.pocoyo.com\/pocoyize\/\" target=\"_blank\">Pocoyize<\/a> has been <strong>among the top five applications in 8 markets worldwide and number 1 in one of the world's markets.<\/strong>. There are more than 16 million \"pocoyized\" people in the world.<\/p>\n<p>A few months ago <strong>Pocoyo<\/strong> was awarded the medal of being the brand with which the Government of the United States of America, through the program <a title=\"Ready To Learn\" href=\"http:\/\/www.ed.gov\/edblogs\/oii\/2013\/04\/ready-to-learn-grantee-launches-research-based-digital-education-resources-for-preschoolers\/pocoyo-playset-launch\/\" target=\"_blank\">Ready To Learn<\/a> will promote English language learning among Spanish-speaking children, who represent about 50% of preschool children in the USA. Zinkia was awarded a multi-million dollar contract to do so and more importantly, a significant share of the future commercial exploitation of these apps.<\/p>\n<p><a href=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Pocoyo-RTL-Apps.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2100\" src=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Pocoyo-RTL-Apps.png\" alt=\"Pocoyo RTL Apps\" width=\"773\" height=\"435\" srcset=\"https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Pocoyo-RTL-Apps.png 773w, https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Pocoyo-RTL-Apps-300x168.png 300w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>It was certainly a milestone to position <strong>Pocoyo<\/strong> as the brand with which this program is being carried out. But the most attractive thing is that for the next three years, we will be launching approximately 8 apps per year aimed at the entire preschool audience. First in the U.S. market and then in the rest of the world.<\/p>\n<p>We will have built a fabulous educational application that will help millions of children learn to speak English and will remain in time to strengthen their English language skills. <strong>Pocoyo<\/strong> between parents and children.<\/p>\n<p>In addition to winning this medal, in this same quarter to <strong>Pocoyo<\/strong> in the U.S. has been awarded one of the most prized awards: the <strong>Gold Medal<\/strong> of the\u00a0<a title=\"Parent&#039;s Choice Awards\" href=\"http:\/\/www.parents-choice.org\/\" target=\"_blank\">Parent Choice Foundation<\/a><\/p>\n<p><a href=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Gold-Parent-choice-award1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2095\" src=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Gold-Parent-choice-award1.png\" alt=\"Gold Parent choice award\" width=\"497\" height=\"217\" srcset=\"https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Gold-Parent-choice-award1.png 497w, https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Gold-Parent-choice-award1-300x130.png 300w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>A very important award.<\/p>\n<p>Will it be interesting or not to buy Zinkia bonds at 11%?<\/p>\n<p>This award... was not the only one either!<\/p>\n<p>A Parents Association in the USA, the <a title=\"Nappa Awards\" href=\"http:\/\/www.nappaawards.com\/\" target=\"_blank\">National Parenting Publications Award<\/a>in the same quarter, we also <strong>another gold medal!\u00a0<\/strong>It is known as a <strong>Nappa Gold Award!<\/strong><\/p>\n<p><a href=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Nappa-Gold-Award.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2104\" src=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Nappa-Gold-Award.png\" alt=\"Nappa Gold Award\" width=\"902\" height=\"407\" srcset=\"https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Nappa-Gold-Award.png 902w, https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Nappa-Gold-Award-300x135.png 300w\" sizes=\"(max-width: 902px) 100vw, 902px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>It's not all about awards.<\/p>\n<p>We have also recently launched the Pocoyo Show, which has been released in Argentina with great success and is being prepared for release in a number of countries.<\/p>\n<p><a href=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Live-show-Pocoyo1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2096\" src=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Live-show-Pocoyo1.png\" alt=\"Live show Pocoyo\" width=\"320\" height=\"235\" srcset=\"https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Live-show-Pocoyo1.png 320w, https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Live-show-Pocoyo1-300x220.png 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>This is a summary of the digital presence of <strong>Pocoyo...<\/strong><\/p>\n<p><a href=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Online-reach-Pocoyo1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2097\" src=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Online-reach-Pocoyo1.png\" alt=\"Online reach Pocoyo\" width=\"903\" height=\"338\" srcset=\"https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Online-reach-Pocoyo1.png 903w, https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Online-reach-Pocoyo1-300x112.png 300w\" sizes=\"(max-width: 903px) 100vw, 903px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>In terms of figures, we have reduced overheads, we are significantly increasing sales in such important areas as advertising revenues, where in Spain alone we have multiplied revenues by 10 so far in 2013. And at this time of the year we continue to defend that we will meet our annual objectives, which will take us to an EBITDA of more than 14 Million Euros.<\/p>\n<p>It is true that in order to meet our objectives we need the second half of the year. We have never made half-yearly forecasts. Our forecasts have always been annual. To take a picture of half-yearly results in a company like ours, as the CNMV has done, without taking into account the reality of the business and with a brand like the one I have just described in its achievements, is, I believe, to give a distorted image of reality.<\/p>\n<p>If we look at the evolution of the last few years, we have had a growth that is really much higher than the average.<\/p>\n<p><a href=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Desde-la-salida-a-Bolsa.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2106\" src=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Desde-la-salida-a-Bolsa.png\" alt=\"Desde la salida a Bolsa\" width=\"353\" height=\"82\" srcset=\"https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Desde-la-salida-a-Bolsa.png 353w, https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/Desde-la-salida-a-Bolsa-300x69.png 300w\" sizes=\"(max-width: 353px) 100vw, 353px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>I believe that all the information I have previously provided allows us to believe that we will certainly meet our annual objectives and that we will continue to grow at a significant rate. Especially in international markets.<\/p>\n<p>Do you have doubts about whether <strong>invest part of your savings in Zinkia bonds, starting at 1,000 Euros and with an annual return of 11%.<\/strong>?<\/p>\n<p>I believe that the risk that a company can have, with a brand such as <strong>Pocoyo<\/strong>In both the long and short term, it is well worth the investment.<\/p>\n<p><strong>We need your trust<\/strong>. At Zinkia, the entire team that builds the company day by day has been fighting for years to place the brand in a world leadership position and we have achieved it. We will continue to do so. We need the Bond Issue to be successful. Trust us.<\/p>\n<p>We have not had the support of any of the large financial corporations in this country. None of them have been willing to support us.<\/p>\n<p>We have only obtained the support of small companies led by entrepreneurs who have examined and understood the work we are doing, have trusted in the team that works every day to make our work a success. <strong>Pocoyo<\/strong> what it is and have bet on the projection of the business we are doing. It is thanks to them that we have finally been able to offer to the market, to you who are reading this and in a completely legal way, the opportunity to invest and buy bonds, which will be traded in an organized market, starting at 1,000 Euros and with a profitability of 11%.<\/p>\n<p>It has cost us an enormous human and professional effort to reach the milestone of issuing bonds that any citizen can buy. We are honest professionals, who try to do our job the best we can, the best we are allowed to do and with all the enthusiasm we are capable of. We have achieved goals that very few have achieved in our country. We hope to be able to move forward.<\/p>\n<p>Bonds can be purchased from any bank branch or financial institution where you have a securities account.<\/p>\n<p>Are you going to pass up the opportunity?<\/p>\n<p>There are only 15 days left to do so. If you are interested in doing it <a title=\"Zinkia Bonds\" href=\"http:\/\/www.bonoszinkia.com\/\" target=\"_blank\">click on this link<\/a>.<\/p>\n<p>Let's support each other among the little ones. We have built a brand that we believe deserves to be supported. We would like to count on your trust.<\/p>\n<p><a href=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/131014-Bonos.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2087\" src=\"http:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/131014-Bonos.jpg\" alt=\"131014 Bonos\" width=\"480\" height=\"360\" srcset=\"https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/131014-Bonos.jpg 480w, https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/131014-Bonos-300x225.jpg 300w, https:\/\/josemariacastillejo.com\/wp-content\/uploads\/2013\/10\/131014-Bonos-65x50.jpg 65w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>To analyze whether it is interesting or not to buy Zinkia Bonds at 11% let's do a series of exercises. The first search engine in the world is Google. Google is the place where most digital searches are made by users. Attention to a couple of comparisons to see how Pocoyo comes out in terms of [...]<\/p>","protected":false},"author":1,"featured_media":2115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,5,4],"tags":[],"class_list":["post-2085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emprendedor","category-pocoyo","category-zinkia"],"_links":{"self":[{"href":"https:\/\/josemariacastillejo.com\/en\/wp-json\/wp\/v2\/posts\/2085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/josemariacastillejo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/josemariacastillejo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/josemariacastillejo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/josemariacastillejo.com\/en\/wp-json\/wp\/v2\/comments?post=2085"}],"version-history":[{"count":16,"href":"https:\/\/josemariacastillejo.com\/en\/wp-json\/wp\/v2\/posts\/2085\/revisions"}],"predecessor-version":[{"id":2439,"href":"https:\/\/josemariacastillejo.com\/en\/wp-json\/wp\/v2\/posts\/2085\/revisions\/2439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/josemariacastillejo.com\/en\/wp-json\/wp\/v2\/media\/2115"}],"wp:attachment":[{"href":"https:\/\/josemariacastillejo.com\/en\/wp-json\/wp\/v2\/media?parent=2085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/josemariacastillejo.com\/en\/wp-json\/wp\/v2\/categories?post=2085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/josemariacastillejo.com\/en\/wp-json\/wp\/v2\/tags?post=2085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}